How To Write Fundraising & Grant Application Letters That Get You Money
Writing a letter for your group’s fund raising efforts may seem intimidating, but the people who
will read your letter are not going to be anywhere near as critical of your writing as you are.
A fundraising letter should not only contain details of the fundraising event or request, it
should also inspire the reader to want to help your group or charity in any way that they can.
Tell stories about the positive impact your group is having on the community. Remember, you know
all about how wonderful your organization is, but there’s a good chance that the reader does
Below is a sample letter from a sports related group to local business owners.
P.O. Box 1234
Anytown, VA 12345
July 10, 2008
123 Main Street
Anytown, VA 12345
Dear Business Owner,
Fourteen-year-old John Smith recently graduated from eighth grade. Nine-year-old Mary Jones has stopped running away. Sixteen-year-old Michael Miller has decided not to quit school.
To some, the above accomplishments may not seem like reason to celebrate, but if you could
have known the danger the above children were in just over a year ago, then you’d be able to fully appreciate
the above achievements.
You see, John, Mary and Michael were all struggling, both at home and in school. Their self-confidence was almost non-existent, and they didn’t see the
point of trying to succeed in school since they assumed that failure was the only possible
Then they became involved in Youth Sports.
Youth Sports has been helping children in our community for over 20 years. We aren’t just about sports, but that is the way we draw children into the
group. Once they are on a team, we work on self-esteem, school
issues and other behavioral problems. We aim to reach the whole
child, and do so with wonderful results. Here is a quote from a
former member of Youth Sports.
“I don’t know what I would have done if it wouldn’t have been for Youth Sports. I didn’t think that anybody cared about me, but the coaches and others let
me know that wasn’t true. They showed me that I can be
somebody. I was thinking about quitting school, but they taught
me that wasn’t a smart choice. I’m so glad I
listened.” -Tim Rowland
Tim recently graduated from college, and is going on to graduate school. It is success stories such as Tim’s that keep us going. But we can’t do it without your help.
That’s why we are reaching out to the community to ask for their support in our upcoming
fundraising raffle. The money that we raise during this annual
raffle will help to buy new sports equipment for our kids. 100%
of the money that we raise will go directly to the kids.
If your business could donate any items for the raffle, it would be greatly appreciated by
every child that participates in Youth Sports. Because we are a
501c3 group, your donation is tax deductible.
Thank you so much for your time and for considering our request. It is small business like yours that help to keep our community
Director, Youth Sports
Notice that the majority of the letter was letting the reader know what the group does and who
it aims to help.
Providing specific examples of people that the group has impacted can increase the reader’s
urgency to help. Also, note that a specific request was made,
“If your business could donate any items…”
Let the reader know exactly what you want, and you’re more likely to get it.
Finally, always have someone proofread your letter for simple grammatical and spelling
errors. The letter represents your organization, so showcase
your group in the best possible light.
Useful Books &
A useful eBook that will guide you through some easy ideas for
fundraisers, as well as how to make the most of your efforts, ensuring a successful